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Learn from the pros! Illustrated throughout with full-color images of top sites -- including those of Starbucks, Purina, the Getty Center, Salon Magazine, and Carnegie Hall -- this hands-on guide is your blueprint for successful Web architecture. Each chapter explores a different secret, from building a hierarchy and mapping links to developing vivid themes and planning for expansion. Drawing on interviews with top Web architects, author Clay Andres shows you how to construct easy-to-navigate, aesthetically pleasing sites that elegantly project your identity while solving real-world business challenges | Stormed Ẽ hjiprDrti Top Web ỊTiíiitects rỆVBil ÍHCMín tetlnujMS lor smart ind entdivt tlttt CULT WH F w vr iaq ptH TS GREAT WEB ARCHITECTURE IDG RI.HIẺS TT 1 IDG Hungry Ivlinas BOOKS Release Team oR 2001 x web development Simpo PDF Merge and Split Unregistered Version - http www.simpopdf.com Great Web Architecture by Clay Andres ISBN 0764532464 IDG Books 1999 217 pages An enjoyable crash course in the conceptual design of complex Web sites. Companion Web Site -Table of Contents Colleague Comments Back Cover Synopsis by Michael Nadeau Creating a static Web page or even a basic small Web site is one thing but producing a large site with many sections and pages is another. Great Web Architecture will help Web pros making such a leap in scale. It s not a hands-on guide to building large professional sites but an introduction to the concepts you need to understand before taking on your first big project. The author covers key issues such as navigation creating a visual identity and keeping track of links. Beautifully illustrated with real-world examples the book stands out from other Web guides with clear prose. Interviews with well-know Web designers adds insight and entertains as well. Table of Contents Great Web Architecture - 3 Foreword - 6 Preface - 6 Part I Secrets of Web Architecture Chapter 1 - Building Hierarchically Structured Site Plans - 7 Chapter 2 - Navigating Sites The Flow of Pages - 20 Chapter 3 - Defining Design Elements - 28 Chapter 4 - Envisioning Information - 42 Chapter 5 - Reading Is Believing - 57 Chapter 6 - Integrating Multimedia into the Structure - 80 Part II Web Architecture in Action Chapter 7 - Informational Sites - 109 Chapter 8 - Marketing Sites It s All About Selling - 146 Chapter 9 - Establishing an Identity Self-Branding - 176 Chapter 10 - Designers Speak - 209 List of Figures - 225 List of Sidebars - 232 - 2 - Simpo PDF Merge and Split Unregistered Version - http www.simpopdf.com Back Cover Learn from the Pros Drawing on .