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CASE The Personal Computer Industry in 1998 Introduction The Macroenvironment The Demographic Environment The Political Environment The Social/Cultural Environment Technological Developments The Global Environment Assessing the Impact of the General Environment The Competitive Environment The Five Forces Model of Industry Attractiveness Threat of New Entrants Bargaining Power of Buyers Bargaining Power of Suppliers The Nature of Rivalry in the Industry Threat of Substitutes Strategic Groups and the Industry Environment Defining the Strategic Group Strategic Groups in the Personal Computer Industry Implications of Strategic Groups Analysis Application of Five Forces Analysis to Windows/DOS PC Operating Systems Techniques to Monitor the Environment. | strategie management CHAPTER OUTLINE CASE The Personal Computer Industry in 1998 Introduction The Macroenvironment The Demographic Environment The Political Environment The Social Cultural Environment Technological Developments The Global Environment Assessing the Impact of the General Environment The Competitive Environment The Five Forces Model of Industry Attractiveness Threat of New Entrants Bargaining Power of Buyers Bargaining Power of Suppliers The Nature of Rivalry in the Industry Threat of Substitutes Strategic Groups and the Industry Environment Defining the Strategic Group Strategic Groups in the Personal Computer Industry Implications of Strategic Groups Analysis Application of Five Forces Analysis to Windows DOS PC Operating Systems Techniques to Monitor the Environment Ethical Dimensions Legal Requirements Long-Run Consequences Summary The Competitive Environment Assessing Industry Attractiveness WHAT YOU WILL LEARN The nature of the general environment also known as the macroenvironment Macroenvironment influences over competition between firms and organizations The nature of the industry environment also known as the competitive environment The five forces that make up the industry environment barriers to entry supplier power buyer power the availability of substitutes and rivalry among firms The concept of strategic groups Techniques companies use to monitor changes in the environment 25 26 PART 1 Building Competitive Advantage Case The Personal Computer Industry in 19981 Ever since its mass production and distribution began in the early 1980s the personal computer PC has become a mainstay in the office laboratory factory floor home our briefcases and now even in our cars. The omnipresence of the PC in many ways symbolizes our full arrival in the information or cyberspace age where the convenience low cost versatility ease power speed and infinitely growing applications of computing power are taken for granted. PCs are available for sale in almost
