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Your presence in the Eller College tells us that you are here to prepare for a career in business. We want to be of help to you if possible. This handout is one of our efforts to do so. The information is summary and incomplete, for marketing provides an even wider range of interesting career opportunities than is catalogued here. If you are concerned with the needs of people and organizations and how they may be satisfied, it is highly probably that your education and experience can b e used in a marketing career. Marketing majors also enter general management trainee programs in many industries. More. | Careers In Marketing The University of Arizona Eller College Department of Marketing TO STUDENTS INTERESTED IN A CAREER IN MARKETING Your presence in the Eller College tells us that you are here to prepare for a career in business. We want to be of help to you if possible. This handout is one of our efforts to do so. The information is summary and incomplete for marketing provides an even wider range of interesting career opportunities than is catalogued here. If you are concerned with the needs of people and organizations and how they may be satisfied it is highly probably that your education and experience can b e used in a marketing career. Marketing majors also enter general management trainee programs in many industries. More CEOs come from sales and marketing backgrounds than any other field perhaps because these positions require a deep understanding of a firm s customers and the market environment in which it operates. You may want to discuss your particular interest with an advisor or one of the members of the marketing faculty. We welcome the opportunity to discuss your ideas and questions. Ed Ackerley Lance Erickson Sidney J. Levy Vic Piscitello Jennifer Escalas Michal Strahilevitz Melanie Wallendorf Merrie Brucks Jan Hardesty Steven Permut Alan Malter Shankar Ganesan Sushila Umashanker GETTING A JOB In all organizations how they hire depends on their various structures and traditions. So how do you get in The primary criteria for getting a job are qualifications persistence and willingness and above all knowing somebody. Qualifications. Be prepared learn all you can both broadly and specifically. That is become as well-rounded as you can. Concentrating on sports and beer will serve you well in some settings but will not be enough for most others. The more knowledgeable you are the higher you can rise and a liberal education will add to the scope and quality of your judgment. At the same time employers want to know what you can do well and it is valuable
