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A junk‐free childhood: Responsible standards for marketing foods and beverages to children

The StanMark project brings together researchers and policy‐makers to develop a set of standards for marketing foods and beverages consistent with the resolution of the World Health Assembly. Objectives Convene a series of meetings in Europe and the USA to bring together key members of the scientific research community and policy‐making community to consider how marketing food and beverages may affect children’s health. Identify current ‘best practice’ approaches to the control of marketing, including measures not specifically addressing food and beverage marketing, or not specifically directed to the protection of children. Explore the use of standards and marketing codes to influence commercial activity, including standards from other industrial sectors. Propose a. | A junk-free childhood Responsible standards for marketing foods and beverages to children A briefing paper from The StanMark Project of the International Association for the Study of Obesity Prepared by Tim Lobstein Triin Parn and Ange Aikenhead StanMark Standards for Marketing to children The marketing of foods and non-alcoholic beverages with a high content of fat sugar or salt reaches children throughout the world. Efforts must be made to ensure that children everywhere are protected against the impact of such marketing and given the opportunity to grow and develop in an enabling food environment one that fosters and encourages healthy dietary choices and promotes the maintenance of healthy weight. Dr Ala Alwan Assistant Director General World Health Organization StanMark Standards for marketing to children The StanMark project brings together researchers and policy-makers to develop a set of standards for marketing foods and beverages consistent with the resolution of the World Health Assembly. Objectives Convene a series of meetings in Europe and the USA to bring together key members of the scientific research community and policy-making community to consider how marketing food and beverages may affect children s health. Identify current best practice approaches to the control of marketing including measures not specifically addressing food and beverage marketing or not specifically directed to the protection of children. Explore the use of standards and marketing codes to influence commercial activity including standards from other industrial sectors. Propose a set of standards to form the basis for a cross-border code of marketing of foods and beverages. Develop web-based resources for policy development concerning food and beverage marketing to children and related materials to support policy development. Project partners International Association for the Study of Obesity London UK Rudd Centre for Food Policy and Obesity Yale University New Haven .