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Billions of dollars have been wasted on marketing programs that couldn’t possibly work, no matter how clever or brilliant. Or how big the budgets. Many managers assume that a well-designed, well-executed, well-financed marketing program will work. It’s not necessarily so. And you don’t have to look further than IBM, General Motors, and Sears,Roebuck to find examples | Th722 Immutable Laws of HKỈ AL RIES AND JACK TROUT Cc-pyriQhttơ Material file F Business Marketing 22 Immutable Laws Of Marketing.html The 22 Immutable Laws of Marketing Al Ries and Jack Trout The 22 Immutable Laws of Marketing Violate Them at Your Own Risk Al Ries and Jack Trout Dedicated to the elimination of myths and misconceptions from the marketing process A DF Books NERDs Release THE 22 IMMUTABLE LAWS OF MARKETING. Copyright 1993 by Al Ries and Jack Trout. All rights reserved under International and Pan-American Copyright Conventions. By payment of the required fees you have been granted the non-exclusive non-transferable right to access and read the text of this e-book on-screen. No part of this text may be reproduced transmitted down-loaded decompiled reverse engineered or stored in or introduced into any information storage and retrieval system in any form or by any means whether electronic or mechanical now known or hereinafter invented without the express written permission Contents Introduction I. The Law of Leadership 2. The Law of the Category 3. The Law of the Mind 4. The Law of Perception 5. The Law of Focus 6. The Law of Exclusivity 7. The Law of the Ladder 8. The Law of Duality 9. The Law of the Opposite 10. The Law of Division II. The Law of Perspective 12. The Law of Line Extension 13. The Law of Sacrifice 14. The Law of .
