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Trick or Treatment?: Alternative Medicine on Trial

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Guided by Hippocrates' dictum, this book takes a scientific look at the current plethora of alternative treatments that are rapidly growing in popularity. These treatments are piled high in every pharmacy, written about in every magazine, discussed on millions of web pages and used by billions of people, yet they are regarded with scepticism by many doctors. Indeed, our definition of an alternative medicine is any therapy that is not accepted by the majority of mainstream doctors, and typically this also means that these alternative therapies have mechanisms that lie outside the current understanding of modern medicine. In the language of science,. | Welcome to the world of ALTERNATIVE MEDICINE. Prince Charles is a staunch defender and millions of people swear by it most UK doctors consider it to be little more than superstition and a waste of money. But how do you know which treatments are effective and which are potehtially harmful Now at last you can find out thanks to the formidable partnership of Professor Edzard Ernst and Simon Singh. Edzard Ernst is the world s first professor of complementary medicine based at Exeter University where he has spent over a decade analysing meticulously the evidence for and against alternative therapies. He is supported by Simon Singh the well-known and highly respected science writer and author of several international bestsellers. Together they have written the definitive book on alternative medicine. It is honest impartial hard-hitting and provides a thorough examination and judgement of more than thirty of the most popular treatments such as acupuncture homeopathy aromatherapy reflexology chiropractic therapy and herbal medicine whether you are an ardent follower sceptic or just plain baffled by the subject Trick or Treatment delivers the ultimate verdict on alternative medicine with clarity scientific rigour and absolute authority. 16.99 Author photograph E. Ernst Professor Edzard Ernst is the world s first professor of complementary medicine. Formerly a clinical doctor he has studied homeopathy and practised this and many other alternative treatments. He has now built a world-class reputation for successfully applying science to test the value of alternative therapies and is regularly interviewed for TV and radio. Author photograph s. Singh Dr Simon Singh has a Ph.D. in particle physics and started his career as a producer on BBC science programmes such as Horizon and Tomorrow s World. He is the author of the worldwide bestsellers Fermat s Last Theorem and The Code Book. Big Bang his history of cosmology became a New York Times bestseller. Cover design Holly Macdonald

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