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Communicating successfully with customers is an essential part of doing business. When dealing with customers who are blind or have low vision, those who are deaf or hard of hearing, or those who have speech disabilities, many business owners and employees are not sure what to do. The ADA requires businesses to take steps necessary to communicate effectively with customers with vision, hearing, and speech disabilities. Because the nature of communications differs from business to business, the rules allow for flexibility in determining effective communication solutions. What is required to communicate effectively when discussing a. | The Small Business Online Marketing Guide Tips Advice to Grow Your Business Through Online Marketing Why you should be marketing online Case study How Happy Hound gets 90 of its sales online 10 things you can do today to boost your online marketing Worksheet How you can get started Google Contents 4. Why Your Business Needs to Market Online 6. 10 Ways to Use the Internet to Grow Your Business 9. Measuring Your Results 10. Tip a Day Map Your Path to Online Success 12. Case Study Happy Hound 13. Online Marketing Something for Every Business 14. Key Terms Suzanne Goiter of Happy Hound dog day care and boarding 16. Worksheet Goc gle Welcome Every day we hear from business owners who think they need special skills to reach new customers online. Overwhelmed by the number and seeming complexity of online marketing options they sit on the sidelines eager to get in the game but confused about where to start. Sound familiar If so this guide is for you. Whether you re new to online marketing or just looking to do it better the advice in this guide can help you reach your business goals. You ll learn How many new customers you can find online 10 ways to use the Internet to grow your business How to measure your results How one small business gets 90 of its sales online Key terms and what they mean We ve also created a daily tip sheet filled with ideas to help you get started as well as marketing plans for four different types of businesses. Get started right away by filling out the worksheet to create an action plan. As with anything else practice and persistence will lead to online marketing success. We hope this guide starts you on the path to becoming an online superstar. Sincerely Brynn Zuccaro North America Business Marketing Google
