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Communications of the Association for Information Systems: BUSINESS INTELLIGENCE

While business traditionally seeks precision and practicality as the basis for its planning efforts, sustainable development is a concept that is not amenable to simple and universal definition. It is fluid, and changes over time in response to increased information and society’s evolving priorities. The role of business in contributing to sustainable development remains indefinite. While all business enterprises can make a contribution towards its attainment, the ability to make a difference varies by sector and organization size. Some executives consider the principal objective of business to be making money. Others recognize a broader social role. There is no consensus. | Communications of the Association for Information Systems Volume13 2004 177-195 177 li mentions of the Association for nformation y stems BUSINESS INTELLIGENCE Solomon Negash Computer Science and Information Systems Department Kennesaw State University snegash@kennesaw.edu ABSTRACT Business intelligence systems combine operational data with analytical tools to present complex and competitive information to planners and decision makers. The objective is to improve the timeliness and quality of inputs to the decision process. Business Intelligence is used to understand the capabilities available in the firm the state of the art trends and future directions in the markets the technologies and the regulatory environment in which the firm competes and the actions of competitors and the implications of these actions. The emergence of the data warehouse as a repository advances in data cleansing increased capabilities of hardware and software and the emergence of the web architecture all combine to create a richer business intelligence environment than was available previously. Although business intelligence systems are widely used in industry research about them is limited. This paper in addition to being a tutorial proposes a BI framework and potential research topics. The framework highlights the importance of unstructured data and discusses the need to develop BI tools for its acquisition integration cleanup search analysis and delivery. In addition this paper explores a matrix for BI data types structured vs. unstructured and data sources internal and external to guide research. KEYWORDS business intelligence competitive intelligence unstructured data I. INTRODUCTION Demand for Business Intelligence BI applications continues to grow even at a time when demand for most information technology IT products is soft Soejarto 2003 Whiting 2003 . Yet information systems IS research in this field is to put it charitably sparse. While the term Business Intelligence is .