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The field of marketing has experienced unprecedented developments in the 20th century which have continued at no lesser pace in the 21st century. Within the last few decades shifts have been observed in the marketing thought, marketing practice and every direct and indirect issue and function related to marketing. The constant shift in the field has led to many interesting developments including the field of marketing research. | bookboon.com Essentials of Marketing Research Paurav Shukla Download free books at bookboon.com Paurav Shukla Marketing Research Download free ebooks at bookboon.com 2 Marketing Research 2008 Paurav Shukla Ventus Publishing ApS ISBN 978-87-7681-411-3 Download free ebooks at bookboon.com
