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Business process management (BPM) is a holistic management approach[1] focused on aligning all aspects of an organization with the wants and needs of clients. It promotes business effectiveness and efficiency while striving for innovation, flexibility, and integration with technology. BPM attempts to improve processes continuously. It can therefore be described as a "process optimization process." It is argued that BPM enables organizations to be more efficient, more effective and more capable of change than a functionally focused, traditional hierarchical management approach | How to Promote Your Business or yourself Reach customers through free publicity networking and your public image Lisa Saunders Publicity and Internet Marketing Specialist www.authorlisasaunders.com Copyright Lisa Saunders 2011 Published at Smashwords Smashwords Edition License Notes This free-book may be copied distributed reposted reprinted and shared provided it appears in its entirety without alteration and the reader is not charged to access it. About Lisa Saunders www.authorlisasaunders.com Lisa Saunders winner of the National Council for Marketing Public Relations Gold Medallion Award helps individuals and organizations promote their work through Internet marketing speaking newsletters networking and creating news that leads to free advertising. Lisa s clients include National Field Service Corporation and the State University of New York at Rockland. More information about her work is available at the end of this e-book.