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creative management 2

Tham khảo sách 'creative management 2', kinh doanh - tiếp thị, quản trị kinh doanh phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | Mark McGuinness www.wishfulthinking.co.uk - inspiring creative professionals Photo by urbancow Some rights reserved This e-book published by Mark McGuinness London 2008 Text Mark McGuinness 2008 This e-book is published under a Creative Commons licence which allows you to copy and distribute the e-book as long as you keep it intact in its original format credit the original author and do not use it for commercial purposes. Web www.wishfulthinking.co.uk Blog www.wishfulthinking.co.uk blog E-mail wish@wishfulthinking.co.uk Important notes about the images The boardroom image on the cover and p.7 and the image of the pencil-clock on p.43 are licensed from www.istockphoto.com for use within this document. If you wish to use them elswhere you should purchase a licence from www.istockphoto.com The images at the start of the other chapters are republished from Flickr under a Creative Commons Attribution Licence - you are free to republish them as long as you attribute them to the photographers. The easiest way to do this is to link to their page on Flickr as I have done under each image. The portrait of me on p.44 is by Christina Jansen and may not be reproduced without her permission. Thank you to all the photographers for the great images. This e-book contains no affiliate links. Wishful Thinking - www.wishfulthinking.co.uk 2 Contents 1. Introduction Why Coaching 4 2. What Is Business Coaching 7 3. Coaching Is Not Training Mentoring or Counselling 10 4. Different Types of Coaching 12 5. The External Coach or Coaching Consultant 15 6. The Manager as Coach 17 7. Coaching and Leadership 21 8. Key Coaching Skills 25 9. The GROW Coaching Model 30 10. Formal and Informal Coaching 32 11. How Coaching Creates Creative Flow 36 12. The Business Impact of Coaching 40 13. Why Coaching Matters to Creative Companies 44 14. Recommended Coaching Books 48 15. If You Found this E-book Helpful. 52 16. About the Author 53 Wishful Thinking - www.wishfulthinking.co.uk