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The phenomenon of globalization has captured the popular imagination in the last decade or so. This is reflected in numerous books published on this topic from various academic disciplines and across philosophical discourses. In discussing the various facets of globalization, almost all discourses consider the role of business and/or multinational corporations to be very salient in either enhancing this phenomenon or managing the process of globalization. Thus, to international business scholars, globalization poses unique challenges in terms of analyzing the appropriateness of existing models and paradigms to the new external reality as well as incorporating the changes due to the integrated world economy into new theoretical and normative frameworks | Emerging Issues in International Business Research Emerging Issues in International Business Research NEW HORIZONS IN INTERNATIONAL BUSINESS Series Editor Peter J. Buckley Centre for International Business University of Leeds CIBUL UK The New Horizons in International Business series has established itself as the world s leading forum for the presentation of new ideas in international business research. It offers pre-eminent contributions in the areas of multinational enterprise - including foreign direct investment business strategy and corporate alliances global competitive strategies and entrepreneurship. In short this series constitutes essential reading for academics business strategists and policy makers alike. Titles in the series include Globalizing America The USA in World Integration Edited by Thomas L. Brewer and Gavin Boyd Information Technology in Multinational Enterprises Edited by Edward Moz ley Roche and Michael James Blaine A Yen for Real Estate Japanese Real Estate Investment Abroad - From Boom to Bust Roger Simon Farrell Corporate Governance and Globalization Long Range Planning Issues Edited by Stephen S. Cohen and Gavin Boyd The European Union and Globalisation Towards Global Democratic Governance Edited by Brigid Gavin Globalization and the Small Open Economy Edited by Daniel Van Den Bulcke and Alain Verbeke Entrepreneurship and the Internationalisation of Asian Firms An Institutional Perspective Henry Wai-chung Yeung The World Trade Organization in the New Global Economy Trade and Investment Issues in the Millennium Round Edited by Alain M. Rugman and Gavin Boyd Japanese Subsidiaries in the New Global Economy Edited by Paul W. Beamish Andrew Delios and Shige Makino Globalizing Europe Deepening Integration Alliance Capitalism and Structural Statecraft Edited by Thomas L. Brewer Paul A. Brenton and Gavin Boyd China and its Regions Economic Growth and Reform in Chinese Provinces Edited by Mary-FranQoise Renard Emerging Issues in International .
