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With the millions of apps in the crowded Apple iTunes App Store, it can be difficult to get your apps noticed. How can you make your app stand out from the crowd and get it the reviews it deserves? iOS Wow Factor shows you how to get noticed! It explains how to go beyond the basics and where to "break the rules" to give your users a "wow" experience! You'll learn to use standard controls, as well as to create non-standard controls and high-impact custom interactions to realize truly compelling app designs | Add the wow factor to set your apps apart from the crowd iOS Wow Factor Apps and UX Design Techniques for iPhone and iPad Timothy Wood Apress For your convenience Apress has placed some of the front matter material after the index. Please use the Bookmarks and Conlenls at a Glance links to access them. Apress Contents Contents .iii About the Author.iv About the Technical Reviewer.v Acknowledgments.vi Introduction.vii Chapter 1 Putting the iOS Human Interface Guidelines in Context.I Chapter 2 Deconstructing the iOS User Experience.7 Chapter 3 User Experience Differentiation and Strategy.31 Chapter 4 The Killer App.45 Chapter 5 Leveraging iOS Capabilities for Optimal User Experience.59 Chapter 6 Interaction Modeling and the Creation of Novel Concepts.69 Chapter 7 Control Mapping and Touchscreen Ergonomics.107 Chapter 8 Ease of Use and Feature Automation.125 Index .