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Searching for a Mate: The Rise of the Internet as a Social Intermediary

This paper explores how the efficiency of Internet search is changing the way Americans find romantic partners. We use a new data source, the How Couples Meet and Stay Together survey. Results show that family and grade school have been steadily declining in their influence over the dating market for 60 years. In the past 15 years, the rise of the Internet has partly displaced not only family and school, but also neighborhood, friends and the workplace as venues for meeting partners. The Internet increasingly allows Americans to meet and form relationships with perfect strangers, i.e. people with whom they had no previous social tie. Individuals who. | Searching for a Mate The Rise of the Internet as a Social Intermediary Michael J. Rosenfeld Stanford University and Reuben J. Thomas The City College of New York Published in the American Sociological Review 77 4 523-547 2012 American Sociological Association Michael J. Rosenfeld Department of Sociology Stanford University 450 Serra Mall Stanford CA 94305. Email mrosenfe@stanford.edu. Web www.stanford.edu mrosenfe. This project was generously supported by the National Science Foundation grant SES-0751977 M. Rosenfeld P.I. with additional funding from Stanford s Institute for Research in the Social Sciences and Stanford s UPS endowment. I am grateful to Sara Bloch and Ron Nakao for their help and collaboration. Kristen Harknett and Rachel Lindenberg provided helpful comments. Prior versions of the paper were presented at the Population Association of America meetings in Dallas in 2010 and at the Center for the Study of Demography and Ecology at the University of Washington in 2010. Searching for a Mate The Rise of the Internet as a Social Intermediary Abstract This paper explores how the efficiency of Internet search is changing the way Americans find romantic partners. We use a new data source the How Couples Meet and Stay Together survey. Results show that family and grade school have been steadily declining in their influence over the dating market for 60 years. In the past 15 years the rise of the Internet has partly displaced not only family and school but also neighborhood friends and the workplace as venues for meeting partners. The Internet increasingly allows Americans to meet and form relationships with perfect strangers i.e. people with whom they had no previous social tie. Individuals who face a thin market for potential partners such as gays lesbians and middle aged heterosexuals are especially likely to meet partners online. One result of the increasing importance of the Internet in meeting partners is that adults with Internet access at home are .