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sustainability engages a wide variety of key stakeholders. First and foremost, our clients expect us to invest responsibly on their behalf, and our portfolio managers are increasingly updating clients or fund investors on our sustainable practices and accomplishments. to aid in our effort to maintain efficient and well-occupied buildings, we work with our contract property managers to communicate the goals and measures we set on a global level, as well as for each property, so that tenants are also encouraged to support and undertake sustainable activities. Finally, we partner with our corporate parent, Deutsche bank, to explore synergies among the various. | RREEF Research Number 57 November 2007 The Greening of U.S. Investment Real Estate -Market Fundamentals Prospects and Opportunities Prepared By Andrew J. Nelson Vice President RREEF Research San Francisco USA 415 262-7735 andrewj.nelson@rreef.com IMPORTANT PLEASE SEE IMPORTANT DISCLOSURES IMMEDIATELY AT THE END OF THE TEXT OF THIS REPORT With global warming suddenly emerging as a mainstream policy concern businesses are finding that sustainability is rapidly transforming from a fringe feel-good issue into an exigent agenda item requiring focused top-level action. The past year has seen companies across a wide range of industries virtually race to adopt and implement environmental policies as market forces compelling action outpace regulatory requirements. And with standards of corporate accountability changing almost as rapidly stakeholders and other constituencies are demanding that firms recognize and act on issues far removed from their core business lines -including the environment. As a major user of natural resources the real estate sector stands as a focus of global efforts to reduce the carbon footprint of economic activities. Here too the movement to green policies seems to have gained traction with startling speed though in reality the forces propelling the greening of real estate have been mounting for at least a decade. Some real estate practitioners have long advocated greener approaches to how and where property is developed and operated but a new paradigm seems to have reached a critical mass of awareness and action just in the past year. Industry publications conferences and popular press are suddenly filled with accounts of how developers can and are producing more environmentally-friendly high-performance buildings. The near ubiquitous motto green is green i.e. environmentally-friendly policies can be profitable . Yet most of these advances are occurring without the direct involvement of major institutional real estate investors in the United .
