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Article 1. Promulgate the National Strategic Framework on Communications for Avian and Human Influenza Control and Prevention, in 2008 – 2010 together with this Decision. Article 2. Implementation The Ministry of Agriculture and Rural Development as the standing body for the National Steering Committee on Avian Influenza is responsible for arranging implementation of the Strategic Framework with the following tasks: | THE NATIONAL STEERING COMMITTEE FOR AVIAN INFLUENZA CONTROL AND PREVENTION NATIONAL STRATEGIC FRAMEWORK FOR AVIAN AND HUMAN INFLUENZA COMMUNICATIONS 2008-2010 Hanoi April 2008 THE NATIONAL STEERING COMMITTEE FOR AVIAN INFLUENZA CONTROL AND PREVENTION NATIONAL STRATEGIC FRAMEWORK FOR AVIAN AND HUMAN INFLUENZA COMMUNICATIONS 2008 - 2010 Prepared by the Partnership for Avian and Human Influenza . PAHI Hanoi April 2008 AHI Communications Strategic Framework April 2008 TABLE OF CONTENTS DECISION FOR PROMULGATION OF THE NATIONAL STRATEGIC FRAMEWORK ON COMMUNICATIONS FOR AVIAN AND HUMAN INFLUENZA CONTROL AND PREVENTION .II INTRODUCTION TO THE STRATEGIC FRAMEWORK.IV OVERALL PRIORITIES FOR AHI BEHAVIOUR CHANGE.VI CHAPTER 1. BACKGROUND.1 1.1 Overall AHI program and coordination. 1 1.2 Context of AHI behaviour change communications in Vietnam. 1 1.3 Moving from emergency control to consolidation.3 CHAPTER 2. PURPOSE OF THE STRATEGIC FRAMEWORK.4 2.1 Key components of the AHI Strategic Framework.4 CHAPTER 3. HOW TO USE THE STRATEGIC COMMUNICATION FRAMEWORK.9 3.1 Overall prioritization.9 3.2 Communication planning. 10 CHAPTER 4. OVERALL COMMUNICATION PRIORITIES.13 4.1 Overall findings.13 4.2 Overall Priority Outcomes for Behaviour Change Communications in the Agriculture and Health Sectors. 14 CHAPTER 5. THE AGRICULTURAL SECTOR.16 5.1 Animal Health Workers.18 5.2 Sector Three Poultry Farmers.21 5.3 Sector Four Poultry Farmers.25 5.4 Poultry Slaughterers and Butchers.29 5.5 Traders and Vendors . 29 5.6 Urban Producers Traders.31 CHAPTER 6. THE HUMAN HEALTH SECTOR.32 6.1 Human Health Workers.35 6.2 Poultry Farmers and other Bird Raisers Slaughterers.36 6.3 Buyers and Sellers.39 6.4 Persons Preparing and Cooking Food.40 6.5 People Eating Poultry.42 6.6 Children.44 6.7 Everybody.45 CHAPTER 7. RESEARCH MONITORING AND EVALUATION.46 7.1 Knowledge gaps.46 ANNEXES . 49 Annex I Signatories to the PAHI Partnership Framework.50 Annex II Overall Priorities for Behaviour Change .
