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Public relations practice is the art of social science in analyzing trends, predicting their consequences, counseling organization leaders, and implementing planned programs of action which will serve both the organization and public interest. | PUBLIC RELATION TRONG MARKETING - MIX Th.S DINH TIEN MINH 1 TONG QUAN BAI TRÌNH BAY 1. Khai quát về Public Relation PR 2. Khai quát về Marketing - Mix 3.PR đóng vai tro gì trong Marketing-Mix 4. PR hữu dung trong những tình huong nao Th.S DINH TIEN MINH 1 1. KHAI QUÁT PR . 1.1. PR là gì 1.2. Hày cho biết 5 lý do chính vì sao mà một doanh nghiệp càn phài làm PR 1.3. Khàc nhàu cơ bàn giữà Màrkếting và PR là gì 1.4. Khàc nhàu cơ bàn giữà quàng cào và PR là gì 1.5. Mữơi càu hoi đế quyết định xày dững mọt chữơng trình PR 3 Th.S DINH TIEN MINH 2 PUBLIC RELATIONS - WHAT IS IT s Public Relations is a management tool that creates positive i relationships through communication with the people upon J whose support the success of the s business depends. These people may include any of several possible publics customers investors employees suppliers distributors competitors the government etc. 5 Th.S DINH TIEN MINH PUBLIC RELATIONS - WHAT IS IT Public relations practice is the art of social science in analyzing trends predicting their consequences counseling organization leaders and implementing planned programs of action which will serve both the organization and public interest. The World Assembly of Public Relations Associations -PR handbook Jim R. Macnamara Prentice Hall Australia 1996 6 Th.S DINH TIEN MINH
