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Từ một quan điểm tài chính, chiến lược nên được đưa vào tài khoản bất ngờ rào cản pháp lý. Thiết lập dự phòng đầy đủ và có khả năng để nhanh chóng thêm tác động của hướng dẫn mới quản lý vào ngân sách và dự báo có thể là mức độ của một chiến lược tài chính ngăn chặn âm thanh. | DOING BUSINESS IN FOREIGN COUNTRIES 13 Have all foreseeable risks been identified Are owners in touch with industry peers regarding changing rules and regulations Does the company have quick access to legal counsel that knows enough about the industry to guide the enterprise through changing federal and local regulations From a financial standpoint strategies should be in place that take into account unexpected regulatory barriers. Setting up adequate reserves and having the capability to quickly add the impact of new regulatory guidelines into budgets and forecasts may be the extent of a sound preventive finance strategy. If the organization is publicly traded however a process may have to be in place to communicate changes like these to the analyst community and shareholders in general to manage expectations and optimize stock price. In this case the finance strategy may involve retaining an investor relations professional or firm to spin unexpected news and requirements to the public. DOING BUSINESS IN FOREIGN COUNTRIES The new economy as dictated by the Internet boom has created markets where they previously did not exist while enhancing those that were once modest at best. Companies in the United States are finding that penetrating markets in North America may not be enough to remain competitive with rival industry players. Burgeoning economies in Latin America Asia Pacific and Europe are driving a changing world of market and cultural demographics. Before diving headlong into a foreign market it is prudent to weigh the risks of participating in cross-border commerce with an upside potential. The Internet The chief driver of the new economy undoubtedly is the Internet. By providing cheap relatively low-maintenance access to the global community companies of all sizes and means can deliver products and services to once-inaccessible consumers. What is the cost of this unbridled access Is the company exposed to local tax liabilities if it sells to customers in .