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Tham khảo sách 'philip kotlers speech at hcmc seminar english version', kinh doanh - tiếp thị, kỹ năng bán hàng phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | VE IN PERSON Ề Ệgtow to Ftotov u flto MtoMW ỂI a MMMto to PHILIP- KOTLER the LATEST MARKETING PARADIGM STRATEGY to Triumph to RusifKM A Markets pace EDUCATOR UrrtllMinOimCOlirtBBICtBHIIMItmilB New Marketing for New Age World-Class Speaker Philip Kotler Father Of Modem Marketing One of 4 Greatest Management Gurus of all time According to Financial Times Organized by PACE In Vietnam. not August 2007 PK - New Marketing for New Age Page 1 of 38 Two Challenges Facing Your Company 1. Will your company be able to defend your market against the invasion of foreign global brands 2. Can your company develop strong local national regional or global brands Can Your Company Defend the Domestic Market Foreign competitors will not only go after the high end market. They will target the middle and eventually the low end. The main defense for your company will be developing stronger skills in quality innovation differentiation branding and service. In a word MARKETING The issue is that your company is cutting its expenses when it should be strengthening its marketing and sales .
