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Two Thousand and Ten Digital Marketing Outlook

One of my favorite small-business search topics is something called “social search.” A social search engine is one that lists small businesses and allows people to rate and review them. I guess we can call these types of sites “directories,” but what is clear from the discussion is that people aren’t really looking for directories; they are looking for answers, recommendations, and user experiences. Social sites ask members and visitors to rate their experience, good and bad, with a business and post that information for others to view. Depending upon who you listen to, actual purchases made over the Web only. | Two Thousand and Ten Digital Marketing Outlook 5d on Society of Digital Agencies Chairman s Foreword By Richard Lent Chairman of the Board Society of Digital Agencies Founder CEO AgencyNet As the somber undertones of 2009 fade away we move excitedly forward towards a year of promise opportunity and rapid change. If the fiscal stars align we ll leave behind the worst economic downturn since the Great Depression and move into a new decade filled with anticipation of a stronger global job market that will inevitably be fueled by new and innovative business models. Digital will surely be at the core of this evolution. In 2009 we saw thousands of marketing and advertising professionals lose their jobs reputable agencies close their doors and budgets slashed across the board. Yet among the worst headlines of 2009 Digital has continued to revolutionize and prosper. Facebook and other social networks connect hundreds of millions of users daily over two billion apps have been downloaded from the Apple App Store in its inaugural year and global mobile usage has reached an astonishing 4.1 billion handsets and counting. What you ll find in the pages that follow is the output from the 2010 Digital Marketing Outlook survey which polled hundreds of executives from major global brands traditional and Digital agencies vendor and service providers that operate in the Digital space as well as freelance and independent Digital practitioners. The research has confirmed our outlook many believe the future of Digital Marketing is exceptionally bright. Some notable indicators from the survey that substantiate this bullish POV 81 of Brand Execs expect an increase in digital projects for 2010 50 will be shifting funds from traditional to digital media 78 of global participants believe the current economy will actually spawn more funds allocated to Digital Additionally contained within you ll find some keen insight from SoDA members around the globe on their thoughts and predictions about .