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Shopper Marketing 5.0 Creating Value with Shopper Solutions

Direct marketing is a marketing strategy where companies promote their products to potential customers via a direct channel of communication, such as telephone or mail. Unlike mass marketing, companies employing direct marketing target only a selected group of customers. For instance, a bank may decide to directly promote their first-time home buyer mortgage program to only newlywed customers. In accordance with the general principle of marketing, a direct marketing campaign strikes for the maximum net profit. Nevertheless, how does a campaign select which customers to contact so that it can achieve the maximum net profit?. | GMA Sales Committee Shopper Marketing 5.0 Creating Value with Shopper Solutions n-store evenĩs media targeted advertisi Sack to sc oo Summer d fluseasctyo Programs Platforms Value. Winning Su Shopper Solutions __ 2 mo Saves ggests an activity 110 Association of Food Beverage and Consumer Products Companies SHOPPER SCIENCES. booz co. ĩìie Association of Food Beverage and Consumer Products Companies About GMA Based in Washington D.C. the Grocery Manufacturers Association is the voice of more than 300 leading food beverage and consumer product companies that sustain and enhance the quality of life for hundreds of millions of people in the United States and around the globe. Founded in 1908 GMA is an active vocal advocate for its member companies and a trusted source of information about the industry and the products that consumers rely on and enjoy every day. The association and its member companies are committed to meeting the needs of consumers through product innovation responsible business practices and effective public policy solutions developed through a genuine partnership with policymakers and other stakeholders. In keeping with its founding principles GMA helps its members produce safe products through a strong and ongoing commitment to scientific research testing and evaluation and to providing consumers with the products tools and information they need to achieve a healthy diet and an active lifestyle. The food beverage and consumer packaged goods industry in the United States generates sales of 2.1 trillion annually employs 14 million workers and contributes 1 trillion in added value to the economy every year. For more information visit www.gmaonline.org. booz co. About Booz Company Booz Company is a leading global management consulting firm helping the world s top businesses governments and organizations. Our founder Edwin Booz defined the profession when he established the first management consulting firm in 1914. Today with more than 3 300 people in 60