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to achieve state solar megawatt goals, a solar marketing plan must address the technology’s value proposition, its perception of unreliability, the complexity of purchasing solar and consumer inertia. this guide cites many marketing initiatives that are contributing to the growth and interest in solar across the country. However, the guide is not meant to be a clearinghouse of all solar marketing programs, nor an endorsement of any one particular approach. instead, it is of- fered to provide solar programs and stakeholders with examples of innovative strategies that can make a difference in solar marketing | Advisory Service Marketing Profiles for Corn over 2002-2004 by Evelyn V. Colino Silvina M. Cabrini Nicole M. Aulerich Tracy L. Brandenberger Robert P. Merrin Wei Shi Scott H. Irwin Darrel L. Good and Joao Martines-Filho Advisory Service Marketing Profiles for Corn over 2002-2004 by Evelyn V. Colino Silvina M. Cabrini Nicole M. Aulerich Tracy L. Brandenberger Robert P. Merrin Wei Shi Scott H. Irwin Darrel L. Good and Joao Martines-Filho1 June 2006 AgMAS Project Research Report 2006-04 1 Evelyn V. Colino Silvina M. Cabrini Nicole M. Aulerich Tracy L. Brandenberger Robert P. Merrin and Wei Shi are Graduate Research Assistants for the AgMAS Project in the Department of Agricultural and Consumer Economics at the University of Illinois at Urbana-Champaign. Scott H. Irwin is the Laurence J. Norton Professor of Agricultural Marketing and Darrel L. Good is Professor in the Department of Agricultural and Consumer Economics at the University of Illinois at Urbana-Champaign. Joao Martines-Filho is former Manager of the AgMAS and farmdoc Projects in the Department of Agricultural and Consumer Economics at the University of Illinois at Urbana-Champaign and is Professor in the Escola Superior de Agriculture Luiz de Queiroz ESALQ at the University of São Paulo Brazil. DISCLAIMER The advisory service marketing recommendations used in this research represent the best efforts of the AgMAS Project staff to accurately and fairly interpret the information made available by each advisory service. In cases where a recommendation is vague or unclear some judgment is exercised as to whether or not to include that particular recommendation or how to implement the recommendation. Given that some recommendations are subject to interpretation the possibility is acknowledged that the AgMAS track record of recommendations for a given program may differ from that stated by the advisory service or from that recorded by another subscriber. This material is based upon work supported by the .
