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Nếu bạn không thể tiến hành phỏng vấn, bạn vẫn có thể sử dụng những câu hỏi dưới đây để giúp bạn tưởng tượng ra những đặc điểm và nhu cầu của người dùng của bạn. Phỏng vấn đến 10 người sử dụng (thực tế và / hoặc tưởng tượng) thường là đủ để đại diện cho đa số các đặc tính của người sử dụng có liên quan và mục tiêu | Creating content 33 Using proper grammar and spelling also supports this sense of consistency. The Office of Communications has compiled a Web Editorial Style Guide see www. princeton.edu webteam style to assist you. Use the correct formal names for buildings schools and event titles on first reference. See the Web Editorial Style Guide for more details on titles for buildings and places. Avoid using italics and all-capital letters in large blocks of text or as menu labels or section headings. These are hard to read and they may not print clearly. Shorter is better Keep sentences and paragraphs short. Because your computer monitor is back-lit reading content on the Web is harder than reading printed material. Shorter text is always more reader-friendly especially on your main pages. Try to limit the vertical length of your pages to one screen. Users do not always know that they can scroll down. If you have a large amount of content on a page consider editing it down or breaking it up into subpages. For pages that must have longer text try breaking the text up with photos bullets or horizontal lines with subheads. Visitors can find the information they are looking for more quickly on shorter well-organized pages. Make a favorable impression Each section overview page presents opportunities to discuss your group s philosophical approach or describe what makes you special and interesting to your top-priority audiences. See example below. Prose should be up-to-date accurate and written in a welcoming voice for any audience. Presenting your content consistently and coherently gives a positive subliminal message about the state of your department or office. Preface Introduction Creating IA IA standards University requirements Creating content Pre-launch checklist Glossary References Sample introductory text Office of the Dean of Undergraduate Students Overview The staff in the Office of the Dean of Undergraduate Students ODUS is committed to enriching the undergraduate .
