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ne of the most admired scientists of the last century, Linus Pauling, was once asked by a student: ‘Dr Pauling, how do you have so many good ideas?’ This was back in the 1930s, two or three decades before Pauling would win two Nobel Prizes, one for chemistry, the other for peace. Pauling thought for amoment and replied: ‘Well, David, I have a lot of ideas and throw away the bad ones.’ True enough for Pauling, no doubt. But of course his disarming answer begs more questions. Where do ideas come from? Why do some people have many more of them than others? How do you distinguish the.