Đang chuẩn bị nút TẢI XUỐNG, xin hãy chờ
Tải xuống
Tuyển tập các báo cáo nghiên cứu về y học được đăng trên tạp chí y học Critical Care giúp cho các bạn có thêm kiến thức về ngành y học đề tài: “Food company sponsors are kind, generous and cool”: (Mis)conceptions of junior sports players. | Kelly et al. International Journal of Behavioral Nutrition and Physical Activity 2011 8 95 http www.ijbnpa.Org content 8 1 95 INTERNATIONAL JOURNAL OF BEHAVIORAL NUTRITION AND PHYSICAL ACTIVITY RESEARCH Open Access Food company sponsors are kind generous and cool Mis conceptions of junior sports players 1 1 11 2 3 Bridget Kelly Louise A Baur Adrian E Bauman Lesley King Kathy Chapman and Ben J Smith Abstract Background Children s exposure to unhealthy food marketing influences their food knowledge preferences and consumption. Sport sponsorship by food companies is widespread and industry investment in this marketing is increasing. This study aimed to assess children s awareness of sport sponsors and their brand-related attitudes and purchasing intentions in response to this marketing. Methods Sports clubs known to have food sponsors and representing the most popular sports for Australian children across a range of demographic areas were recruited. Interview-based questionnaires were conducted at clubs with children aged 10-14 years n 103 to examine their recall of local sports club and elite sport sponsors and their attitudes towards sponsors and sponsorship activities. Results Most children 68 could recall sponsors of their sports club naming a median of two sponsors including a median of one food company sponsor each. Almost half 47 of children could recall any sponsors of their favourite elite sporting team. Children aged 10-11 years were more likely than older children to report that they thought about sponsors when buying something to eat or drink P 0.01 that they liked to return the favour to sponsors by buying their products P 0.01 and that sponsors were cool P 0.02 . Most children had received a voucher or certificate from a food or beverage company to reward sport performance 86 and 76 respectively . Around one-third of children reported liking the company more after receiving these rewards. Conclusions Children s high recall of food and beverage company .
