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Các tiêu chí chính cho các thể loại truyền thông là: • External truyền thông / quan hệ công chúng truyền thông nội bộ • • Ban hành hệ thống quản lý Trọng tâm của phần này là để đánh giá liệu các biện pháp của công ty truyền thông chương trình mục tiêu thành đạt các Sau: Tin tưởng? Sự rõ ràng? Chủ động? Một kế hoạch truyền thông bao gồm IS một chìa khóa để nhận được tất cả nhân viên huy động. Để làm điều này, nó phải: • Kháng Cáo để trái tim của tất cả nhân. | Chapter 7 Communication The key criteria for the communication category are External communication public relations Internal communication Issue management systems The focus of this part of the assessment is to measure whether the company s communication program achieves the following objectives Trust Clarity Proactive A consistent communications plan is a key to getting all employees mobilized. To do this it must Appeal to all employees hearts as well as their heads Assuage public concerns both real and perceived Provide for two-way communication both with the public and employees Address organization and individual project concerns Permeate the organizational and public environment Use a variety of media and Provide an active role for management. External Communication Public Relations External communication and public relations addresses the involvement with external constituencies such as environmental and regulatory bodies elected officials customers and the public and includes public outreach programs lobbying efforts and intervention where appropriate in regulatory proceedings. Companies are increasingly being proactive stepping up their external communications to promote their environmental position and where applicable outstanding environmental performance to stakeholders. This can be accomplished through the development of environmental reports to the community that rightfully take their place beside the company s annual financial report. Companies are also increasingly using their Internet website to promote environmental performance and positions. But these efforts often need a focus because environmental information is often scattered in various 43 2008 by Taylor Francis Group LLC CORPORATE ENVIRONMENTAL MANAGEMENT locations and not given sufficient emphasis. According to recent surveys almost 50 of the Fortune global top 250 companies are now issuing environmental social or sustainability reports compared to only 33 a few years earlier. The company s
