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101 Marketing Strategies Phần 8

Tiếng Anh chuẩn như các phương tiện của ngôn trong thế giới mới của họ, sau đó ví dụ của thể loại này cung cấp một loạt các giống thay thế, chẳng hạn như Newspeak năm 1984 của Orwell (1949), người Neanderthal trong Golding của The Inheritors (1955), 'nadsat', các Russotiếng Anh của không gian côn đồ tuổi "Burgess của A Clockwork Orange (1962) và sau thiêu chỉ người Hoban Riddley Walker (1980). Thông thường hơn là tham gia hơn một thỏa thích trong các hình thức kỳ lạ | CHAPTER SIXTEEN Offering Dessert 77 Offering Dessert Going for Gold 78 Premium Services 79 Use the Summary Close with Clients 183 Offering Dessert 77 Offering Dessert Going For Gold by Graham G. Wilson Recently I was sitting with a client in a chain restaurant. Our waitress was well mannered knowledgeable and polite. We enjoyed our salad a fantastic steak and a glass of wine. We were all quite satisfied. At the end of the meal as our waitress cleared away the empty plates she asked Any room for dessert While the option was there we did not and could not take her up on her kind offer. We paid and left. What was missing both for us as customers and for her as a service provider Yes dessert was the key element that was missing not because it was not offered but because the offer came too late in the dinner. Since we had not been thinking about dessert or mulling over in our minds the wonderful flavors of a soufflé it was easy to say no. The Art of Offering For professionals offering additional services to your client is similar to offering dessert. There is an art to success. Successful restaurants and professional service firms offer dessert early in your dining experience. Some have desserts tan-talizingly displayed on a cart that you must walk by as you go to your table. Capture my imagination and you will capture my willingness to engage you further. By sowing the seeds of a Graham G. Wilson is a consultant with The Rainmaker Academy. .