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Transform the Business to Deliver Real Customer Value by Mike Cerasale

Tham khảo sách 'transform the business to deliver real customer value by mike cerasale', kinh doanh - tiếp thị, quản trị kinh doanh phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | Team LiĐ NEXT Business Solutions on Demand Transform the Business to Deliver Real Customer Value by Mike Cerasale and Merlin Stone ISBN 0749441720 Kogan Page 2004 This motivational and fast-paced book emphasizes that for businesses to compete and survive they have to exceed customer expectations. The book shows how companies can increase sales and improve margins by introducing a range of solutions. Table of Contents Business Solutions On Demand-Creating Customer Value at the Speed of Light Foreword Chapter 1 - Business Strategy and Transformation Chapter 2 - Transformation in Food Retailing Chapter 3 - The Low-Cost Business Model Chapter 4 - The Solutions Business Model Chapter 5 - Transformation in the Information Technology Industry Chapter 6 - Industries transforming Chapter 7 - Business Innovation Chapter 8 - The Business Innovator Chapter 9 - Solution Creation and Delivery Chapter 10 - The Customer Relationship Manager Chapter 11 - Solution Marketing Chapter 12 - The Industry Marketing Manager Chapter 13 - Knowledge Management Chapter 14 - The Knowledge Manager Chapter 15 - Business Design Chapter 16 - Change Management Index List of Figures List of Tables Team LĨĐ NEXT Team LiB PREVIOUS I NEXT Back Cover Based partly on IBM s own transformation and partly on the transformations that IBM has helped its clients to achieve this ground-breaking book shows how companies can increase sales and improve margins by introducing a range of solutions. It draws upon IBM s highly readable and fast-paced Business Solutions on Demand emphasizes that for today s business to compete and survive it has to exceed the expectations of its customers. With contributions from a host of why corporations need to provide business solutions to stay competitive why business customers want to buy solutions what it takes to move from supplying products and services to creating and delivering solutions how you can learn from the experiences of leading suppliers of business solutions. .