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2003 by Linda Richardson. All rights reserved. Manufactured in the United States of America. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written permission of the publisher. | I Professional Education The SALES SUCCESS Handbook 20 Lessons to Open and Close Sales Now THE EMPLOYEE HANDBOOK FOR ENHANCING CORPORATE PERFORMANCE Linda Richardson Top producers today realize they can no longer get by on product expertise alone. They know the real expert is the customer. The deeper the dialogue the greater the sales results.