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Tham khảo sách 'innovation', kinh doanh - tiếp thị, quản trị kinh doanh phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | Team LiĐ NEXT Secrets from the Innovation Room How to Create High-Voltage Ideas That Make Money Win Business and Outwit the Competition by Kay Allison ISBN 0071443754 McGraw-Hill 2005 165 pages This thought-stimulating guide explains how the creative process is learnable just like any other skill and debunks and replaces myths and mysteries with a step-by-step process for coming up with innovative hero-making and profitable ideas on demand. Table of Contents Secrets From The Innovation Room How to Create High-Voltage Ideas That Make Money Win Business and Outwit the Competition Introduction Chapter 1 - Defining The Undefinable Chapter 2 - Enemies Of Ideas and Innovation Chapter 3 - Asking Questions Chapter 4 - Releasing Potential Energy Chapter 5 - Open The Aperture Chapter 6 - Break The Board Chapter 7 - Measuring The Voltage Index List of Sidebars Team LĨĐ NEXT Team LiĐ 4 PREVIOUS I NEXT Back Cover Whether you believe it or not you are naturally creative the secret lies in knowing how to tap into your inner creativity. Secrets from the Innovation Room takes the mystery out of the creative process describing a new way of thinking you can use to produce fresh practical money-making ideas guaranteed to revolutionize your firm s strategies and products and drive its growth. Secrets from the Innovation Room details proven techniques for producing high-voltage concepts from your right brain then using your left brain to shape them into useful solutions. This thought-stimulating guidebook features The 10 Enemies of Innovation how to recognize and avoid them Brainstorming techniques for graphing proposals and ideas in order to evaluate which address the stated problem and which fall by the wayside Tangible steps for going beyond market research to determine what could be and what you could do to help your organization make it happen A new innovation process for identifying valuable brand imagery and then for coming up with tangible product features that bring it to life
