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Tham khảo sách 'practical know-how and case studies marketing inspiration for 2003', kinh doanh - tiếp thị, quản trị kinh doanh phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | . XIIỊ _ x-V sTx Practical Know-How and Case Studies 3 marketing sherpa.com Marketing Inspiration for 2003 Top Marketers Reveal Their Learnings Monday I Brenda cross-promotes belts on the shoe web page Tuesday I 837 more belts sold online Winning on the Web SMARTER MARKETING WHATWILLYOU DO WITH YOUR WEBTRENDS Small Actions. Big Results. While analyzing web visitor behavior in her WebTrends Brenda noticed that after buying shoes people we re clicking back to the home page and then to the belts page. So she added a direct link from the shoes to the belts. A simple act of pure genius. INSIGHT BY WEBTRENDS I GENIUS BY YOU Get the guide to marketing genius www.msO.org wt.cfm Web I REN DS web analytics from NetlQ ISBN 1-932353-04-6 Sponsored by WebTrends Table of Contents - Page ii Table of Contents Table of Contributors - by first name with quote number.ii T able of Companies - with quote numbers.x Introduction by Anne Holland.1 Part I General Inspiration.3 Part II Planning and Campaign Management.10 Part III Learning from Mistakes.13 Part IV Branding.14 Part V Integrated Multichannel and Offline Marketing.15 Part VI Marketing T eamwork.19 Part VII Internet Marketing - General Tips Notes.21 Part VIII Website Design T raffic.26 Part IX ROI Metrics Measurement.33 Part X Budgeting Procurement.37 Part XI Creative.40 Part XII Copywriting.46 Part XIII Multicultural.50 Part XIV Positioning Niche Marketing Focus.51 Part XV Email Marketing.54 Part XVI Marketing with Email Newsletters.63 Part XVII PR Publicity.66 Part XVIII Business-to-Business Marketing.71 Part XIX Online Publishing Business - Ad Content Sales.79 Part XX Search Engine Marketing.88 Part XXI Market Research.92 Part XXII Partnerships Affiliates.96 Part XXIII Customer Service Customer Relations.98 Part XXIV Referral Marketing.105 Part XXV Growing Your Consultancy or Agency Business.106 End Quote - One to Grow On.119 More Resources Practical Marketing Reports from SherpaStore.120 Table of Contributors - by first name
