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Tham khảo sách 'email marketing programs a marke to best practices', kinh doanh - tiếp thị, quản trị kinh doanh phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | __ ll Marketo Increasing Response to your B2B Email Marketing Programs A Marketo Best Practices eBook The Problem with Lead Generation As B2B marketers we spend a lot of time and money generating leads to create a pipeline for sales. But as you know sales isn t always enamored of the leads passed to them. Why Only 25 of new leads are sales-ready. 25 are immediately disqualified. The remaining 50 needs to be nurtured. Typical Lead Quality Among All Leads Generated By Respondent Companies 0 Hiíọn Avtmfld -Sfiti of leads Leads Disqualified N 405 Leads Considered Sales-Ready N 390 Leads Requiring Further Nurturing N 390 00 70 79 . So 69 . 40-49 39 ỈP-29S flf leads Respondents 80 7079 60-99 50-59 4049 30-39 70-29 10-19 1-9 OH Mean Aviif.ige -25 of leads Source What s Working in Lead Generation RainToday _ - it Marketo 2008 Marketo Inc. All rights reserved. Lead Nurturing The most common - and most effective - way to nurture these leads is through email marketing. Most companies if they nurture at all do it by sending newsletters to their entire database. Newsletters have a place in your marketing program but they re not sufficient by themselves. To effectively nurture leads marketers need to follow email marketing best practices and take advantage of other types of email campaigns that may be more relevant. 2008 Marketo Inc. All rights .
