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Emirates General Petroleum Corporation P.O

This guide is a tool designed to help us project the values and vision behind the Emarat brand. It is important that it is followed carefully so that we can ensure a consistent style and quality of presentation. Everything we do and produce needs to reflect Emarat clearly and consistently. Four values – or types of behaviour – are at the heart of the Emarat brand. Our brand personality is based on service that is: Expert, Responsible, Active and Strong. | uljlol Emarat Making life better A guide to our identity Emirates General Petroleum Corporation P.O. Box 9400 Dubai United Arab Emirates Telephone 971-4 3434444 Telefax 971-4 3433393 Website www.emarat.co.ae One Look One Voice Our Mark Colours Typefaces Photography Specifications This guide is a tool designed to help us project the values and vision behind the Emarat brand. It is important that it is followed carefully so that we can ensure a consistent style and quality of presentation. Everything we do and produce needs to reflect Emarat clearly and consistently. Four values - or types of behaviour - are at the heart of the Emarat brand. Our brand personality is based on service that is Expert Responsible Active and Strong. Our Mark The centrepiece of our identity is our mark a symbol of the vision. It is styled to suggest accuracy speed and brilliance rather than aggression and tradition. The dotted line around the centred mark represents the minimum area no other elements ie. images or type should invade this boundary. A good rule is to allow as much space around the mark as possible. Centred mark Large symbol mark Horizontal mark x 1.5x uljlol Emarat uljlol V Emarat Different colours Different colour combinations xl Centred mark with strapline Large symbol mark with strapline Making life better x 1.5x uIjIdI Emarat Making life better Horizontal mark with strapline uljlol V Emarat Making life better Different size or position relationship Different size or position relationship Here are some examples of what not to do with the mark. Never change the colours or stretch distort or redraw the mark in any way. It is perfect as it is and inconsistencies will weaken its impact. m ipsum dolor sit amet consecte efadipiscing elit eddiam mmy nibh euismod tincidunt t4aoreet dolore magna alVolutpat.1 Ut nim ad minim veniam qp snostrud exerci tation ullamcorpe súscipit is nisl ut aliquip exeaiprem ipsum dolor sit amet consectetuer icing elit sed diamionummy nibh euismod .