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Một ngày đẹp trời, Eeny Voi là đốn gỗ thông qua rừng khi ông số truy cập trên một ý tưởng tuyệt vời. "Mọi người đều cố gắng B2C và điều đó đã không làm việc", cho rằng Eeny. "Sau đó họ đã cố gắng B2B, và tất cả những công ty đang trong dumpster, quá | Then usability testing reveals that some people like their marshmallows almost raw while others want them virtually charred with liquefied middles mmmm . It s not just a matter of how long they cook it s a matter of how quickly you turn them over the heat whether the heat is radiant or from a flame and so on. Eventually your little marshmallow-grilling device has six different adjustment knobs and two kinds of heating elements. This is for the workplace your head UI designer tells you. It will be used by many different people. Those people aren t going to want to remember all their personal settings. So you add a Save Settings button with a little LCD panel and a Load Settings button. Now you can file your personal marshmallow-grilling settings under your own name. Privacy scream the privacy advocates. What if we want to be able to save our settings without every gossip in the office knowing how we like our s mores Fine. A password feature is added. What if someone forgets their password Now it s getting ridiculous. OK. The password feature is enhanced with one of those silly challenge-response questions like What s your mother s maiden name and if hooked up to the LAN it can email you your password when you forget it. By now the tiny LCD panel has grown into a 15 color screen the control panel looks like the cockpit of the space shuttle and it costs 1275 to manufacture. But after two years in development the thing finally ships Your very first customer buys one and takes it home excited. But when she gets it out of the box there s a two-hundred-page manual a software license agreement a control panel with dozens of buttons a programming handbook for the scripting language and the screen is asking her if she wants to sign up for AOL. The Months Minutes rule is a corollary to the Days Seconds rule. When you create a new software package even a fairly simple one it typically takes between six months and two years from the initial conception to shipping the final .
