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Of course, measuring culture exactly is not possible. The gap analysis always contains subjective elements rather than quantifiable, neutrally measurable evaluations. Therefore, the tool serves as a proxy to become sensitized towards cultural differences. How big is the culture gap between myself as the project manager, for instance, and my customer? This is also called “cultural distance”. The gap analysis provides the management team of the international project with valuable input for the stakeholder management process. It highlights any areas of potential issues between participating stakeholders, based on the assumption that big differences or large “cultural distance”, if not managed. | PRODUCTION AND OPERATIONS MANAGEMENT Vol. 16 No. 2 March-April 2007 pp. 217-240 ISSN 1059-1478 I 07 11602 I 217 1.2s POMS 2007 Production and Operations Management Society A Survey of Activity Network-Based Process Models for Managing Product Development Projects Tyson R. Browning Ranga V. Ramasesh M. J. Neeley School of Business Texas Christian University TCU Box 298530 Fort Worth TX 76129 USA M. J. Neeley School of Business Texas Christian University TCU Box 298530 Fort Worth TX 76129 USA t.browning@tcu.edu r.ramasesh@tcu.edu Given the crucial role of process modeling in product development PD project management research and practice and the variety of models proposed in the literature a survey of the PD process modeling literature is timely and valuable. In this work we focus on the activity network-based process models that support PD project management and present a comprehensive survey of the literature published in the last decade. To organize our survey we use a framework based on the purposes of PD process models project visualization project planning project control and project development. For each purpose we provide an overview of the relevant models highlight their key assumptions and findings synthesize key insights and illuminate avenues for further research. Although the survey reveals many insights and opportunities five major areas for future study became apparent activity interactions global process improvements process models as an organizing structure for knowledge management modeling in cases of uncertainty and ambiguity and determining the optimum amount of process prescription and structure for an innovative project. Key words product development process model literature survey activity network project management Submissions and Acceptance Received May 2005 revision received October 2005 March 2006 and June 2006 accepted July 2006 by Christoph Loch and Vish Krishnan. 1. Introduction Product development PD comprises the myriad of .