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Tham khảo tài liệu 'the project', kinh doanh - tiếp thị, tiếp thị - bán hàng phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | ARC 1 The Project.2 1.1 A Little Background.2 1.2 Scope of the Project.2 2 The Plan.2 2.1 The Objectives.2 2.2 The Budget.2 2.2.1 The Breakdown.3 2.3 Major Issues and Concerns.3 2.4 Segmentation.3 2.4.1 Employers to hire referrals from the ARC.3 2.4.2 Local business and organizations to educate about the youth mentoring program .3 2.4.3 Potential donors to meet the needs of the youth mentoring program 4 2.4.4 Business organizations to encourage employers to hire people with disabilities.4 2.4.5 Consumer Behavior Analysis.4 2.5 The Competition.4 2.6 The Service Mix and Product-market.4 2.6.1 The Service Mix - Now.4 2.6.2 The Service Mix - The Future.4 2.6.3 What are We Selling .5 2.6.4 What s the Value .5 2.7 Positioning.5 2.7.1 Positioning Strategies.5 2.7.2 The Stakeholders .5 2.8 Branding.5 2.9 The Strategy.5 2.10 The Marketeers s Top Eleven.6 3 Appendix A - The Strategy.7 4 Appendix B - Community Organizations . 8 4.1 Associations . 8 4.2 Child and Youth Services.8 4.3 TTU Campus Organizations.9 5 Appendix D - The Deliverables.9 5.1 Press Release.9 5.2 Seminars . 10 5.3 Open House.10 5.4 Personal Appointments.10 5.5 Articles for Publication . 10 5.6 Radio and TV Announcements. 11 5.7 Brochures .11 6 Appendix C - The Audit.11 6.1 ARC Questionnaire 10 24 02.11 6.2 ARC Interview 11 08 02.14 6.3 ARC Interview 11 12 02.18 1 ARC 1 The Project 1.1 A Little Background The Advocacy and Resources Corporation is a not-for-profit corporation that has a services division the ARC and a manufacturing division ARC-diversified. ARC-diversified produces a dry baking mix dry milk and cooking oil that is mostly bought by the government to fill military contracts. This is a multi-million dollar operation. Eighty percent of the facility s employees have a disability. The ARC s goal is to help those in the community that society fails to. The ARC s programs range from case management and family services to mentoring and tutoring a representative payee services to a low-income housing