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Chapter 10.Communications and Presentations. Presentations can range from a short talk before a small group of acquaintances or colleagues to a lengthy speech to a group of strangers. No matter the audience or the setting, formal or informal, small or large, the best presentations leave the audience informed and interested. | Communications and Presentations Presentations can range from a short talk before a small group of acquaintances or colleagues to a lengthy speech to a group of strangers. No matter the audience or the setting formal or informal small or large the best presentations leave the audience informed and interested. They want to know more about the subject matter and often have insightful comments and questions for the presenter. A bad presentation in contrast leaves the audience confused or bored and often makes them wonder why they wasted their time. A poor presentation detracts from the importance of the subject matter and can be detrimental to the reputation of the presenter. In addition to length and format presentations can also vary in style. The main purpose of a presentation is to communicate ideas and information. Effective means of communicating ideas and information can also vary and may include persuasion instruction inspiration or entertainment. Regardless of length format or purpose presentations are an important and useful tool in all aspects of business. Given their importance it is surprising that few classes are available on how to present 187 TLFeBOOK 188 MARKETS AND STRATEGY more effectively. All too often associates are assigned the task of giving a presentation and then left to their own devices. No wonder so many individuals list public speaking as their greatest fear. This chapter will assist you in becoming a better presenter by providing you with knowledge about the processes of developing an effective presentation style and format. This is accomplished by asking important questions and providing useful tips that will help in examining the different stages of the presentation process. TO PRESENT OR NOT TO PRESENT The first and most important question is whether this presentation is a choice or a requirement. If it is a choice you need to ask yourself some important questions before agreeing to present. Preparing for a presentation takes time. A
