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The question of what qualifies as intellectual property is an open question— court cases come up all the time in which one party alleges that something previously unmentioned in law enjoys copyright protection. The Harley-Davidson Motorcycle Company sued Honda over its bikes’ exhaust noise. Harley claimed that its bikes’ noise was a distinctive feature of their design and enjoyed copyright protection. Harley lost, but this case gives an indication of the evolving nature of intellectual property law | Business Concepts i-NET EXAM OBJECTIVES COVERED IN THIS CHAPTER S Explain the issues involved in copyrighting trademarking and licensing. Content could include the following How to license copyright materials Scope of your copyright How to copyright your material anywhere Consequences of not being aware of copyright issues not following copyright restrictions J Identify the issues related to working in a global environment. Content could include the following Working in a multivendor environment with different currencies etc. International issues shipping supply chain Multilingual or multicharacter issues Unicode Legal and regulatory issues J Define the following Web-related mechanisms for audience development i.e. attracting and retaining an audience Push technology Pull technology J Describe the differences between the following from a business standpoint Intranet Extranet Internet Copyright 2000 SYBEX Inc. Alameda CA. www.sybex.com J Define e-commerce terms and concepts. Content could include the following EDI Business to business Business to consumer Internet commerce Merchant systems Online cataloging Relationship management Customer self-service Internet marketing Copyright 2000 SYBEX Inc. Alameda CA. www.sybex.com he Internet started out as the province of government agencies and academic institutions. Profit wasn t an issue then. But as the Internet extended its reach into households around the world businesses realized the potential for Internet commerce. Today business facilitated by the Internet is a giant industry. It continues to grow rapidly. As an Internet professional you have to understand the business issues that in many cases drive technical innovations. From copyright to marketing to the design of Internet storefronts you have to know what drives the decisions. This chapter explains some of the issues. Intellectual Property on the Network Intellectual property denotes any intangible product of a human being a group of human beings or another .
