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Anticipate that the demographics will change rapidly over the next 12-18 months • Adjust your marketing plans and plan for flexibility • Beware of relying on what worked yesterday, especially with fickle college students and newbie 35+ users | http://digiworldhanoi.vn Big Brands & Facebook: Demographics, Case Studies & Best Practices Charlene Li Vice President & Principal Analyst Forrester Research October 8, 2007 http://digiworldhanoi.vn Theme Facebook marketing requires communicating, not advertising Agenda What are the demographics of Facebook users? What are some best practices for brand marketing on Facebook? http://digiworldhanoi.vn Facebook’s demographics 60 million active users projected by end of 2007 Currently at 44 million active users Half of current users return daily Facebook also projects that 75% of worldwide users will be outside of college Source: Facebook A drill down of Facebook’s US demographics 56.3% female 58.4% have some college education 14% are non-white 34% work as professionals, executives, sales, education, or technical 12% are full time students 12% have children under 16 Source: Nielsen//NetRatings Facebook’s international age distribution Source: Facebook internal data, September 2007 .
