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Tải xuống
The purpose of this paper is to provide an overview of impulse buying behavior and the factors at the pointof-sale affecting this behavior of consumers from the perspective of many different researchers. Based on the content of the research, the article will classify the various factors at the point-of-sale affecting impulse buying behavior and further develop the research framework suggesting the direction of further research on impulse buying behavior in the socio-economic context of Vietnam. |