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Tải xuống
To assess the socio-economic profile, consumer experience towards online shopping, and identifies important issues affecting consumer preferences to buy groceries online in Surat city in India. The present study is based on primary data collected from 150 respondents of the Surat city of Gujarat state. This study regarding consumers’ attitude towards online shopping is descriptive research. Considering the nature of the study, the primary data were collected with the help of a structured questionnaire. |
