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Ebook Facebook Marketing from A to Z (English): Part 2 có 4 đề mục, bao gồm: Profile, power editor, facebook measurement, strategy & tactics. Trong cuốn sách này, tác giả đã diễn đạt những kiến thức dưới góc nhìn thật dí dỏm, đơn giản và dễ hiểu. Thỉnh thoảng bạn sẽ bắt gặp một số ví dụ rất đời thường, và dường như ai đọc cũng có thể “ngấm” được. | VIII.Profile 8.1. How to use Facebook Profile effectively You are wondering how to use your own Facebook profile account to contribute to your business most effectively One of the reasons to make your Facebook profile helpful is that you have connections and interactions with lots of people. In this section I will show you 10 ways to optimize your Facebook profile to best support your businesses. a. Allow others to follow you Follow is a feature which allows Facebook users to follow certain public figures or people without sending them friends requests. Connect with anyone on Facebook by Follow To turn on this feature go to Setting Followers in Who can Follow me you decide who will be able to follow you either Everyone or Friends After turning on Follow function for everyone you should pay attention to the security settings for your posts. For each post if you only allow Friends to see your post Followers will be unable to see it. Change the setting to Public for non-private posts. Decide who will be able to see your post One amazing thing about this feature is that anyone you deny to accept their friend request will automatically become your Follower thus it would be easy and quickly to have a big number of Followers. You can quickly have a lot of followers. b. Share emotions. How to happily share about your company or what you are doing without irriating other people There are always great working moments and that will be just the things to share with everybody some happy minutes on Friday afternoon some interesting info about new services or emotional experience with other employees And because Your Facebook Profile is not a press release also not a page of your company. This is a personal page thus you use your the language and tone of your own interest and preference. Try to share something you will see how it works Heart to heart is the shortest pathway. Don t forget to tag the business or services that you provide c. Directly connect to users Use your .