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Summary of PhD thesis Business administration: The influences of customer relationship management and customer experience management on business performance of retail companies in Can Tho city

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Object of study analyze the influence of CEM and CRM on business performance of retail businesses in Can Tho City. In which, the subjects surveyed are supermarket customers from Co.opmart, Vinmart, Big C, Lottemart, Mega market and supermarket managers include supermarket managements of Co.opmart , Big C, Lotte mart, and Mega market in Can Tho City. |

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Summary of PhD thesis Business administration: The influences of customer relationship management and customer experience management on business performance of retail companies in Can Tho city

Summary of PhD thesis Business administration: The influences of customer relationship management and customer experience management on business performance of retail companies in Can Tho city

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