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The research paper tries to study the the choice of the investment avenues made by the individual investors according to the demographic variables like gender, age, income and marital status. | Influence of the financial literacy on the investor profile of the individual investors International Journal of Management IJM Volume 7 Issue 5 July Aug 2016 pp.141 153 Article ID IJM_07_05_013 Available online at http www.iaeme.com ijm issues.asp JType IJM amp VType 7 amp IType 5 Journal Impact Factor 2016 8.1920 Calculated by GISI www.jifactor.com ISSN Print 0976-6502 and ISSN Online 0976-6510 IAEME Publication INFLUENCE OF THE FINANCIAL LITERACY ON THE INVESTOR PROFILE OF THE INDIVIDUAL INVESTORS Dr. Sonali N. Parchure Associate Professor Smt Hiraben Nanavati Institute of Management and Research for Women Pune Maharashtra 411052-India ABSTRACT Individual investors invest in varied investment avenues only with the intention of savings. They lack the awareness of wealth maximization. For maximizing their wealth it is necessary to invest in those investment avenues which would give greater returns in the longer period of time. However individual investors are observed to invest in investment avenues that enable them to save their funds. Individuals do not have enough awareness or literacy of the varied investment avenues that would enable them to maximize their wealth. Hence it is necessary to identify the choice of investment avenues made by individual investors. The research paper tries to study the the choice of the investment avenues made by the individual investors according to the demographic variables like gender age income and marital status. The research paper also tries to map the investor profile according to the choice of the investment avenues and study if the financial literacy awareness of the individual investor influences their choice of investment avenues. Key words Investment Avenues Investor Profile Financial Literacy Cite this Article Dr. Sonali N. Parchure Influence of the Financial Literacy on the Investor Profile of the Individual Investors. International Journal of Management 7 5 2016 pp. 141 153. http www.iaeme.com IJM issues.asp JType
