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The present environmental awful conditions are ever more threatening consumer health and wellbeing at both globally and nationally. Therefore, consumers are becoming more sensitive in their environmental attitudes, perceptions, preferences and purchases. | A study on attitude of consumers towards eco-friendly products International Journal of Management IJM Volume 8 Issue 3 May June 2017 pp. 116 126 Article ID IJM_08_03_012 Available online at http www.iaeme.com ijm issues.asp JType IJM amp VType 8 amp IType 3 Journal Impact Factor 2016 8.1920 Calculated by GISI www.jifactor.com ISSN Print 0976-6502 and ISSN Online 0976-6510 IAEME Publication A STUDY ON ATTITUDE OF CONSUMERS TOWARDS ECO-FRIENDLY PRODUCTS N. ANIL KUMAR Ph.D. Part-Time Research Scholar Faculty of Management Studies ICFAI University Ranchi. Pin Code 835 222 Jharkhand State Dr. MRIDANISH JHA UGC - NET Management Assistant Professor Faculty of Management Studies ICFAI University Ranchi. Pin Code 835 222 Jharkhand State ABSTRACT The present environmental awful conditions are ever more threatening consumer health and wellbeing at both globally and nationally. Therefore consumers are becoming more sensitive in their environmental attitudes perceptions preferences and purchases. The attitude of consumers is a mixture of her or his beliefs feelings and buying plans towards eco-friendly products within the setting of marketing. The results reveal that 56.40 per cent of consumers viewed that the level of attitude towards eco- friendly products at moderate level followed by high level 26.68 per cent and low level 17.02 per cent . There is significant difference between socio-economic profile of consumers and their attitude towards eco-friendly products except gender of consumers and attitude towards eco-friendly products. The producers should improve the design of eco-friendly products in order to attract consumers effectively. The marketers or retailers must place eco-friendly products in their shops in such a way consumers are able to locate easily while buying. Key words Attitude Consumes Eco-Friendly Products Cite this Article N. Anil Kumar and Dr. Mridanish Jha A Study on Attitude of Consumers Towards Eco-Friendly Products. International Journal of .
