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Dominant groups and differences in smart phone and internet usage: a discriminant analysis approach

The present study was primarily aimed to explore the dominant groups of smart phone and internet usage factors of college students and also to identify the mean differences in their demographic profiles with respect smart phone and internet usage. | Dominant groups and differences in smart phone and internet usage a discriminant analysis approach International Journal of Management IJM Volume 11 Issue 4 April 2020 pp. 305-315 Article ID IJM_11_04_031 Available online at http www.iaeme.com ijm issues.asp JType IJM amp VType 11 amp IType 4 Journal Impact Factor 2020 10.1471 Calculated by GISI www.jifactor.com ISSN Print 0976-6502 and ISSN Online 0976-6510 IAEME Publication Scopus Indexed DOMINANT GROUPS AND DIFFERENCES IN SMART PHONE AND INTERNET USAGE A DISCRIMINANT ANALYSIS APPROACH Dr. M. Suresh Assistant Professor P.G and Research Department of Commerce The Quaide Milleth College for Men Medavakkam Chennai Tamil Nadu India Dr. P. Balaji Assistant Professor P.G and Research Department of Commerce Guru Nanak College Autonomous Chennai Tamil Nadu India P. M. Rameshkumar Guest Lecturer Department of Corporate Secretaryship D G Vaishnav College Autonomous Chennai Tamil Nadu India Corresponding Author ABSTRACT The present study was primarily aimed to explore the dominant groups of smart phone and internet usage factors of college students and also to identify the mean differences in their demographic profiles with respect smart phone and internet usage. The discriminant analysis approach has been adopted to differentiate different dominant cluster groups of college students based on their perception towards smart phone and internet usage. Further mean differences with respect to demographic profiles such as gender family type monthly family income and data source for internet usage with respect to smart phone and internet usage has been explored. The empirical evidences significantly classified the respondents into three dominant groups and significance of difference in mean values was also explored in this study. Keywords Smart Phone Internet College Students Usage Groups and Discriminant Analysis Cite this Article M. Suresh P. Balaji and P. M. Rameshkumar Dominant Groups and Differences in Smart Phone and .