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In research study conducted on adoption behaviour of pomegranate growers of Barmer district of Rajasthan state with the major objectives of measuring the personal, socioeconomic and situational, extension communication and psychological characteristics of pomegranate growers and their adoption behaviour. It was observed that the more than half (52.00 per cent) of the respondents were in middle age group, having (58.00 per cent) primary to secondary level of education and medium size of land holding (61.00 per cent). | Characteristic and adoption behaviour of pomegranate growers in Barmer district Rajasthan India