tailieuchung - Investigating the effects of customer-based brand equity on turnover intentions with mediating effect of customer citizenship behavior

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Investigating the effects of customer-based brand equity on turnover intentions with mediating effect of customer citizenship behavior

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This study addresses the issue of rising turnover intention in Pakistan’s aviation industry and provides a theoretical foundation for lowering the turnover intention with the help of consumer citizenship behavior (CCB) and consumer-based brand equity by using the S-O-R theory. The data is collected with the help of structured personally administered questions following the intercept approach. | Investigating the effects of customer-based brand equity on turnover intentions with mediating effect of customer citizenship behavior

Đang chuẩn bị liên kết để tải về tài liệu:
Investigating the effects of customer-based brand equity on turnover intentions with mediating effect of customer citizenship behavior

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Investigating the effects of customer-based brand equity on turnover intentions with mediating effect of customer citizenship behavior

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Đang chuẩn bị liên kết để tải về tài liệu: Investigating the effects of customer-based brand equity on turnover intentions with mediating effect of customer citizenship behavior