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Chapter "global product policy decisions". After studying this chapter you will be able to understand: The reasons for economic union, patterns of international cooperation, the evolution of the European Union, evolving patterns of trade as eastern Europe and the former Soviet states embrace free-market systems, strategic implications for marketing in the region, the size and nature of marketing opportunities in the European/African/Middle East regions. | Lecture Global marketing management 7th edition Chapter 11 - Masaaki Kotabe Kristiaan Helsen