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This paper presents a comprehensive scientometric study for the impact of social networks on advertisement. The study uses the Scopus database as a search engine to accomplish the survey. | A trend study on the impact of social media on advertisement International Journal of Data and Network Science 3 2019 185 200 Contents lists available at GrowingScience International Journal of Data and Network Science homepage www.GrowingScience.com ijds A trend study on the impact of social media on advertisement Seyedeh Sepideh Alavia Iman Mehdinezhada Bita Kahshidiniaa a Department of Progress Engineering Iran University of Science and Technology Tehran Iran CHRONICLE ABSTRACT Article history This paper presents a comprehensive scientometric study for the impact of social networks on Received October 29 2018 advertisement. The study uses the Scopus database as a search engine to accomplish the survey. Received in revised format Janu- To better understand the evolution and identity of this category the study covers 1216 most cited ary 21 2019 data over the period 1983-2019. Qualitative and quantitative data analysis techniques are applied Accepted February 8 2019 Available online to determine author distribution country individual and institutional-level productivity rankings. February 8 2019 In terms of keywords the study indicates that social media was jointly studied with gender and Keywords behavior and researchers from the United States maintained the highest rate of contribution. The Social network survey also indicates that there were strong collaboration between the researchers from China and Word of Mouth United States. Moreover there were also remarkable collaborations between the researchers in Advertisement United States from one side and other countries. Social media Data analysis 2019 by the authors licensee Growing Science Canada. 1. Introduction Social media is one of the primary methods for connecting people with each other and it helps people share their beliefs ideas and even emotions Belmonte-Jimenez 1988 Stieglitz amp Dang-Xuan 2013 . Social media advertising or social media targeting are advertisements served to users through social media